We Get Lifted

Today, Co-Founder, co-owner, mastermind of Lifted Research Group (LRG), Jonas Bevacqua was found dead in his Laguna Beach home at the age of 34. An icon in the industry and a genius all in his own. I am proud to say that I was there since the beginnings and there aren't that many brands I am able to stick to, and still maintain the amount of respect that I had since day one.

It's fair to say that everyone in the industry today was influenced some how or some way from Jonas. His actions paved the way for many of the clothing companies that do what they do today.

Respect.

Frost X Kob

This June Nike SB will be releasing Eric Koston's first signature shoe for Nike. We all knew it was coming and now we're so close. The Nike Vault at the Staples center features a small exhibit on Eric Koston and displays a few of the upcoming shoes.

In celebration of the Koston 1 shoe release, Nike, Kobe, and Eric have made a super limited edition KOBE X Koston collaboration shoe that will be for sale this upcoming saturday at the Nike Vault @ the Staples Center.


This information was given to me earlier this week personally from Global Brand Manager of Nike SB, Kevin Imamura. What he forgot to tell me was there will only be 24 pairs of the limited edition Koston shoe! Thanks.

Anyways, The shoe's upper will be that of the Zoom Kobe VI with the Koston 1 sole that included the lunarlon insole. I have yet to try the lunarlon insoles and am really excited about trying them. The shoe itself if simple but very technologically advanced. To many of the non-skaters, the Koston 1 may seem a bit plain or even mundane but to the kids who grew up on suede skate shoes of the early 90's, this is gold.



I see this shoe as the revamped, technically advanced Jason Lee shoe! That's the best way I can put it. It will be fun to see Koston build a franchise out of Nike like P-Rod did.

Lakai Footwear now Girl Distribution.

Since its upstart in 1997, Lakai Ltd Footwear has been distributed through Podium Distribution with the likes of Matix and DVS. Starting now, Lakai will be distributed in-house with Girl distribution. As it should be.