Ridiculous

It's been a quick minute since the last entry. Been out of it for a second but now I'm back. With the skateboard shoe industry where its at right now in this economy and the un-popularity of skateboarding in general, it seems to me that the big corporate giants ie, Adidas, Nike, Cons, etc are the only companies in the skateboarding shoe industry that can stand a chance and stay up in business.

A few days back I was at the Apple store in the Brea Mall and saw a popular sneaker chain disply a few models of Lakai's in the store front. Back in the day it was cool that they only sold skate shoes at skate shops. There was a sense of exclusiveness and belonging that skaters had but I guess that doesn't exist anymore. But you know what, It's okay. I can't imagine that its probably hard as fuck to sell anything anymore with the economy like this. Lakai probably had to do what they had to do, which is sell their shoes in the mall. I ain't mad atcha. I know that if Lakai wasn't forced into selling at the malls that they wouldn't. Remember L-R-G? That's a whole other entry.

Since we're on the issue of skate shoes and the industry, some ground breaking news. The rumors that have been circulating over which shoe company pro Girl rider and The Berrics co-owner, Eric Koston will end up on. After leaving Lakai a few months back, speculations were made of which shoe company had the $$$$ to pick him up. Eric Koston is officially on NIKE SB. As if the ridiculous prices of Nike were'nt high enough,in comes one the industries most prestigious skateboarder.

Nike sb now uses words such as "Premium" and "Elite" to bump up the prices on such shoes as the blazer or dunk. The cost of a Nike Dunk is $35, the blazer, even less. The box price of a dunk sb is now $80, add the "premium" label and you're up to $99.99. No nice material or special box or anything. Only popular colorway. One word. Riduculous.